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Upside-Down Ads Reveal The Subtlety Of Depression

Singapore-based suicide prevention organisation Samaritans of Singapore recently ran a series of ads which cleverly uses ambigrams to highlight the difficulty in understanding and identifying depression. The print ads feature images showing a positive message.

However, when the ad is inverted, a sadder, more depressing message is revealed.

The advertisement’s tagline “The signs are there if you read them” is printed upside-down so that readers will know to flip the ads over.

It also reinforces the message that it is easy to miss the warning signs of depression.


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Can we just take a moment to look at Jessica Lange’s young self

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You know, if you watch the lion king closely, you can find a lot of simbalism.

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most common thought: damn haha im going to have to deal with that sooner or later

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never let your printer know that you waited until the last minute to print something and you’re in a hurry. they can sense fear

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